The Naked And Famous formed in Auckland, New Zealand, in 2008. After releasing two critically acclaimed EPs, the group exploded onto the world stage after their self-released single Young Blood debuted at number one in their home country in May 2010 and saw them quickly signed by UK label Fiction Records. Young Blood went on to platinum sales in New Zealand and by March 2011 was also certified Gold in Australia. The song won the group the prestigious APRA Silver Scroll songwriting award in New Zealand for 2010 and in early 2011 the international accolades began to follow as the The Naked And Famous collected the Philip Hall Radar Award at the Shockwaves NME awards in London. Previous winners of this fresh talent award from NME have been Drums, Glasvegas and The Big Pink. Their debut album Passive Me Aggressive You was already a gold selling New Zealand number one chart topper and was released by Fiction worldwide in March 2011 with its US release through Universal Republic. The album received glowing four star reviews in Uncut and Mojo and many other publications. NMEs 8/10 review called it a glorious melting pot of pop perfection, saying that the bands passive melodicism and aggressive innovation clash in a dazzling blaze of psych/sonic fireworks. Young Blood has already hit Alternative Top 10 charts in Australia, Canada, the USA, UK and Germany and their songs have featured in television shows including Gossip Girl, Chuck, and Vampire Diaries. The Naked And Famous feature on major festival line-ups for 2011 including Australias Big Day Out, South By Southwest, Lollapolooza, Fuji Rock in Japan, The Great Escape, Wireless, Reading and Leeds and Latitude in the UK, and Germanys Rock Am Ring.